Redesigned LinkedIn Business Pages Coming

We’re big fans of LinkedIn here at Loud, and if you own a business or do any sort of marketing for a company, you should probably have a business page on LinkedIn. Until now, they weren’t really all that special or attractive. That’s all changing, however, as they’ve announced a significant overhaul of the business pages, which are going live for select companies today. The rollout for the rest of us will be coming “later this year.”

What to Look For

Probably the most notable change is the addition of a large image, similar to Facebook or Google+’s cover photo. Also similar is the news feed column, which businesses can share updates and job opportunities with followers. Part of the makeover is to make information and resources more prominent and accessible for members.

Summed up by LinkedIn’s Mike Grishaver:

For members, this means easier access to the information you want about the companies you care about. For companies, this means a more powerful way to build relationships with your target audience on LinkedIn.

What do you think of the redesign? Will this push you to utilize LinkedIn more?

Redesigned LinkedIn Company Pages