Over the years, we’ve accumulated invaluable expertise and a unique approach to paid search and pay-per-click (PPC) marketing. We believe that a properly managed paid search campaign will not only contribute to stronger organic search rankings, but will also help you realize the greatest ROI.
Pay-per-click can leverage your business to reach your target audience demographically and geographically. And it doesn’t end there. Paid search makes up a larger SEO strategy, helping to drive traffic to your website and increase conversions.
Our goal is to find your strongest performing keywords in terms of ROI and then utilize SEO to get your website ranking organically for those terms. This results in a higher overall quality score in your paid search campaign, lowering the costs of bidding and often saving up to 20% of the normal cost of PPC!
From budget planning to execution, we’ll build a results-oriented campaign that drives conversions to your business at the lowest possible cost and contributes to a sustainable long term SEO strategy. Typically within the year, a site will generate more traffic organically through SEO than from paid search. With our focus on conversion and removing poorly converting terms, your business’s site can also see dramatic increase in ROI, from paid search alone.