Friday Industry Update

This is the first in what we plan on making a weekly series, highlighting the best news from the world of search, social, and online marketing. Our summer intern, Andrew Koller, will be owning these for the remainder of his time with us. After he leaves… we’ll probably need a new intern! If you’re interested, or know someone who may be looking for an internship in the internet marketing space, give us a shout.

July 10 2012
Title: Google +1 Button Now Recommending Pages
Google has updated its +1 button. The new features include social recommendations that show up when scrolled over with the mouse. Very useful.
Full Article: http://searchenginewatch.com/article/2190590/Google-1-Button-Now-Recommending-Pages

July 11, 2012
Title: Google’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics
Author: Miranda Miller
In this article, Matt Cutts discusses different topics like being cautious with infographics, the importance of content on websites for companies with multiple locations and several other topics.
Full Article: http://searchenginewatch.com/article/2190942/Googles-Matt-Cutts-Talks-Infographics-Differentiation-More-SEO-Topics

July 11, 2012
Title: Brands as Publishers: The Changing Rules of Search & SEO
Author: Toby Murdock
This article documents the start up of a South African travel company that plans vacations for people. The man in charge of web management (Van Kets) taught himself SEO along the way. It wasn’t until penguin and panda that the company began to experience problems. eventually the strategies that Van Kets had set up were out dated and caused a massive loss for the company. The moral of the story was that SEO and search changes all the time.
Full Article: http://searchenginewatch.com/article/2190655/Brands-as-Publishers-The-Changing-Rules-of-Search-SEO

July 12, 2012
Title: Were You Hit by Negative SEO?
Author: Dr. Pete
In this article, Dr. Pete gives a run down on Negative SEO. Negative SEO is pretty much an attack on your site by using tons of low-quality and black-hat links. It can happen to you and it can seriously hurt your rankings. The best way to prevent too much damage is to have strong, high-quality links. If you have a large number of low-quality links however, it wouldn’t be hard to have your website screwed into the dark recesses of Google.
Full Article: http://www.seomoz.org/blog/were-you-hit-by-negative-seo