What You Should Know about SEO Pricing

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It is hard to set a standard price for Search Engine Optimization services. SEO pricing is something that needs to be determined on a case-by-case basis; it is an extensive process of customized digital marketing. There is no standard SEO package that will work for every website because websites come in all shapes and sizes. Each website has to be thoroughly analyzed, and tested in order to determine what type of SEO it needs. It is only then that a price can be determined for the SEO services.

 

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The process of performing SEO for a client can take months – sometimes even years – to complete. Since the process takes a while, the cost structure is created on a month-by-month basis. Meaning if you hire an SEO firm to optimize your website, you will pay them an agreed amount of money every month for their services. This monthly payment can range from a few thousand dollars, to hundreds of thousands of dollars depending on the client, and the amount of SEO needed for their website. Therefore, it is relatively easy to get an idea on how much it cost for your company to hire an SEO firm. Smaller companies can expect to pay a few thousand a month, while a Fortune 500 company will probably pay closer to the one hundred thousand dollar mark.

 

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At first glance, these services may seem over priced, especially because it is rare to see immediate results. However, the long term value that SEO services provide for a website that previously had little presence on search engine results has the potential to translate into exponential sales growth.

 

#Prime Day: Amazon Product Descriptions & Fails

  

Last week we shared some of the best/worst Amazon product listings, and today we’re returning to the topic of Amazon. But today- it’s not quite as positive. Yesterday was Prime Day and, well, it was anything but prime.

Prime Day was marketed as the “Black Friday” of the summer, with tons of exclusive deals. But as shoppers constantly refreshed their browsers to try to snag the best deals, they soon realized that Prime Day wasn’t that exciting.

A “conditioning topical rub” to help grow a beard, the “most functional” fashion item (balaclavas, pack of two), a half dollar for the low price of $70…these are just some Amazon product descriptions from featured products on Prime Day. All throughout the day, shoppers found highly useful products:

 

  


  

The “sales” sparked heated sentiments on social media. Tweets included “#PrimeDay is like when grandma says ‘help yourself to the candy jar!’ but it has nothing but raisins and sugar-free salt water taffy” (@DeraLuce), and “#PrimeDay is a bigger disappointment then [sic] I am to my parents” (@AlexWakehouse). Users across social media platforms compared the deals to a garage sale, with unwanted and useless items.

Prime Day also had an impact on search results. A simple search on the word “Amazon” brings up multiple articles on the day’s disappointment, littering the first page of search results with negativity. Some articles refer to Amazon Vice President Greg Greeley’s statement about the success of Prime Day to be defensive, a very undesirable characteristic. Between the social media outrage and the poor search results, Amazon may be in need of some serious reputation management and SEO.

But don’t feel too bad for them. Despite less than rave reviews, Amazon still did pretty well. On Prime Day, they sold more items than on any Black Friday- a full 18% more than Black Friday 2014. Around midday, stock rose 2%, almost a record close.

We’re pretty confident that with some good reputation management and SEO techniques, Amazon get right back into its prime.

What were some of your favorite Amazon product descriptions on Prime Day?